Our Story
Behind the Family
“In early 2010 my family was rocked when my grandmother, Nani, was diagnosed with Stage IV Pancreatic Cancer,"says Jess Rosen, co-founder and Certified Holistic Health Coach.
"While sitting with my grandmother at her chemo appointment I came across a book that changed everything. The concept was simple: plant-based foods contain a wide variety of nutrients that help the body heal itself.
After my Nani passed, I knew this simple concept- that plants have the power to dramatically improve our health- was so important that I wanted to create something that would not only help myself and my family, but others like me who wanted to live a long and healthy life.”
"Since having children, my desire to remain healthy and fit has broadened to encompass how to care for ourselves in early motherhood and, of course, children's nutrition.
Behind the Brand
Many people don't realize how much food, and every single ingredient in our food, affects our bodies. From how we feel, to how we look, to how we sleep. We believe that when you put real food into your body, real results will happen.
Designed by two women who understand how hard it can be to lose weight, Raw Generation's mission is to provide simple solutions, based around real-food, that are truly effective.
Our cleanses and programs are designed with real life in mind. No counting calories or tracking points. No deprivation. No need to spend hours in the kitchen food prepping. Everything we do is about helping you feel great in your body.
Behind the Products
These 4 beliefs are everything to us and guide us each day as a company.
1. Clean ingredients matter. The ingredients we use are so clean you don't have to read the label. Fruit, vegetables, nuts, seeds, and spices.... that's it! Always raw, free of preservatives, made without any artificial ingredients, and never HPP'd (High Pressure Processed).
2. It better taste good. Like really good. Because if it isn't enjoyable, you won't stick with it.
3. If it doesn't provide real results, we won't sell it. Every product is specially formulated to achieve specific results. And we test our products first to make sure that they actually work.
4. Convenience is key to success. That's why we ship our products frozen right to your door. So you aren't under pressure to consume them before they expire.
Helping Women Lose Weight Since 2012
Raw Generation products are designed by two women who struggled to lose weight- until they found the power within plants that unlocked effortless weight loss. No more deprivation, strict dieting, or insane workout routines to lose weight.
Everything we create is centered around achieving the body you desire, in a healthy and sustainable way.
Women's bodies have unique needs. Because of our hormone cycles, our bodies require a nutrient dense diet of real foods- fruits, vegetables, nuts, seeds, and clean protein. When we deprive ourselves of calories or eat a diet devoid of nutrients our bodies perceive a famine and hold onto fat for energy.
But when we do the opposite and eat (or drink) a diet high in nutrients, the body starts to respond by letting go of body fat and bloating, and you start to look and feel better.
We're here to support you, no matter what your lifestyle looks like- whether you're working, mom-ing, or doing both. Raw Generation's weight loss solutions can be incorporated into your life to help you achieve your goals.
Editorial Process
The Raw Generation team takes the editorial process seriously, especially when guiding customers in their health and wellness journey. We may use AI to create images of our products for illustrative purposes, but we never use AI to generate images of client success or before/after weight loss images. Those are all real people with real success using our juice cleanses. Our nutritionist, Lisa Testa, is an expert in the field of nutrition, and she has created and/or heavily edited content on our site to ensure the information you receive is accurate, compassionate, and helpful.