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We're more than cold-pressed juice.
We're the start to a healthier you. Grounded by the belief that what you put in your body matters, everything we do is revolves around helping you achieve the best possible results.
Behind the Family
“In early 2010 my family was rocked when my grandmother, Nani, was diagnosed with Stage IV Pancreatic Cancer," says Jess Rosen, co-founder and Certified Holistic Health Coach.
"While sitting with my grandmother at her chemo appointment I came across a book that changed everything. The concept was simple: plant-based foods contain a wide variety of nutrients that help the body heal itself."
"After my Nani passed, I knew this simple concept- that plants have the power to dramatically improve our health- was so important that I wanted to create something that would not only help myself and my family, but others like me who wanted to live a long and healthy life."
"Since having children, my desire to remain healthy and fit has broadened to encompass how to care for ourselves in early motherhood and, of course, children's nutrition." - Jess Rosen, co-founder
Behind the Brand
Many people don't realize how much food, and every single ingredient in our food, affects our bodies. From how we feel, to how we look, to how we sleep. We believe that when you put real food into your body, real results will happen. But we know eating perfect all the time just isn't realistic.
So that's not what we're selling. Instead, we're here to provide simple solutions, based around real-food, to make you feel your best while you still live your life. No fancy app or elimination diet required. Just a green juice a day. Or a plant-based smoothie. Now that's something you can stick to.
Behind the Products
These 5 beliefs are everything to us and guide us each day as a company.
1. Clean ingredients matter. The ingredients we use are so clean you don't have to read the label. Always raw, free of preservatives, made without artificial ingredients, and never HPP'd (High Pressure Processed).
2. It better taste good. Like really good. Because if it isn't enjoyable, you won't stick with it.
3. If it doesn't provide real results, we won't sell it. Every product is a specially formulated recipe with specific benefits in mind. And we test our products first to make sure that they work.
4. Convenience is key to success. That's why we ship our products frozen right to your door. So you aren't under pressure to consume them before they expire.
5. Healthy should be affordable. If you compare the cost of common fast food options and the nutritional value they provide (usually none), drinking a green juice a day seems like a no-brainer.
Going Since 2012
Bill and Jess, father and daughter, and the rest of the Raw Generation team have been delivering the highest quality cleanses, juices, smoothies, and snacks across America since 2012. More than a decade later, we’re still working every day to connect with customers and create a healthier future for every generation.
