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We're more than cold-pressed juice.
We're the start to a healthier you. Grounded by the belief that what you put in your body matters, everything we do revolves around helping you reach your wellness goals.
Behind the Family
In 2010, a life-altering event in our family changed the way I thought about health forever," says Jess Rosen, co-founder and Certified Holistic Health Coach. "It opened my eyes to the incredible power of plant-based nutrition, and one concept stuck with me: the food you put into your body can have the power to change how you feel, how you look, and how you live.”
That realization sparked the idea for Raw Generation. Jess and her father, Bill, started in Bill's kitchen with a single juicer and a belief that real, whole-food nutrition should be accessible to everyone.
What began as a small operation grew into a nationwide wellness brand, still family-owned, but now delivering cold-pressed juices, smoothies, and wellness programs to customers across America.
“Since having children, my passion for health has grown even deeper. It's not just about me anymore. It's about building something that helps families, from early motherhood to children's nutrition and caring for our aging parents. That journey is what we are here for." - Jess Rosen, co-founder
Behind the Brand
Many people don't realize how much food, and every single ingredient in our food, affects our bodies. From how we feel, to how we look, to how we sleep- we believe that when you put real food into your body, you give it the best chance to thrive. But we know eating perfect all the time just isn't realistic.
We aren’t promoting perfection. Instead, we're here to provide simple solutions, based around real-food, to make you feel your best while you live your life.
Behind the Products
These 4 beliefs are the principles Raw Generation was founded on and they continue to guide us each day as a company.
1. Clean ingredients matter. The ingredients we use are so clean you don't have to read the label. Always raw, free of preservatives, made without artificial ingredients, and never Pasteurized or HPP'd (High Pressure Processed).
2. It better taste good. Like really good. Because if it isn't enjoyable, you won't stick with it.
3. Every product must deliver real value. Each recipe is nutritionist-formulated with specific wellness goals in mind. We test every product before it goes to market to make sure it actually provides results.
4. Healthy should be convenient. We do all of the heavy lifting so you don't have to worry about squeezing (pun intended) one more thing into your busy life.
Going Since 2012
Bill and Jess, father and daughter, and the rest of the Raw Generation team have been delivering the highest quality cleanses, juices, smoothies, and snacks across America since 2012. More than a decade later, we’re still working every day to connect with customers and create a healthier future for every generation.
