NUTRITION RESOURCES

I want you to meet my sister, Julie. My P.I.C. in this new version of us (and in life). She's been a model since she was in her early twenties. Her entire career, more than twenty years of it, has been built around looking beautiful. She knows more about skincare than anyone I've ever met. She loves the products, the makeup, the treatments, all of it. If something new is worth trying, she knows about it. She’s who I go to for beauty advice. Julie will tell you herself that you can't work on the outside alone and expect to feel beautiful. She's been drinking a green juice almost every day for years, and she can tell the difference in her skin and how she feels when she stops.  I started my career from a different direction. Wellness. Food, nutrition, juice, routines, supplements. I spent years believing that if I just did enough of the right things in the right order, I'd finally feel the way I wanted to feel. What actually worked, as I’ve found recently, was NOT doing more. Two industries that barely talk to each other- beauty and wellness. And in the last few years, as we've both gotten older and a lot more sure about what actually makes us feel good, we landed in exactly the same place. Same conclusion, two completely different roads. So what is it? We are both trying to do less. Neither of us wants a longer routine. We want to feel relaxed.  In a world where everybody is telling you to do more of everything, it feels like the most useful thing the two of us could possibly say to you is… DO LESS.  Find the few things that actually work for you. Then you get to relax about the rest. With love, Jess Co-founder, mom of 2, recovering wellness addict

I want to tell you what's changing around here, and be honest about what we're taking down. The before-and-afters are coming off our site. So is most of the language about dropping pounds, and the quiet suggestion underneath all of it that you'd be better if there were less of you. I wrote that stuff. Or I approved it. For years. It wasn’t coming from a bad place, I actually believed it… that a smaller number on the scale is more important, more relevant than how you actually feel in your body.  I recently realized the wellness world sells pressure. Pressure to do more to feel good. Pressure to get into the newest trend. And I passed the pressure right along to you. “Pressure doesn't make anybody feel beautiful” - Jess  Here's what I know now, at almost 44, that I didn't know at 29. Pressure doesn't make anybody feel beautiful. It just makes you tired, and then it makes you feel like being tired is your own fault. So we're done with pressure. What isn't changing: the juice, the smoothies. Same produce, same process, same people making it in the same place (New Jersey). Nothing about the quality of what shows up at your door is different, and it never will be. I promise. What is changing is why we're offering it to you. Not to fix you. To replenish you. And as a thank you for sticking with us here’s 20% OFF EVERYTHING with code MAKEOVER20. (Good for the next week!)   With love, Jess Co-founder, mom of 2, recovering wellness addict

When I started Raw Generation I was 29. Single, no kids, way more energy, and I could push through pretty much anything. A heavy week just meant making up for it with a complex wellness routine… and I thought that was balanced. For a long time I thought this brand was about fixing.  But somewhere in the last few years I crossed a quiet, invisible line. I got older (obviously)... not in a scary, 'oh shit, what have I done to myself' way. Older in a way that started to open my eyes to what actually matters. I had my son in January of 2021 and my daughter in August of 2022, and somewhere in the blur of sleepless nights and never having enough time, I realized I needed to do less. Say ‘no’ more often. Let go of the things that really weren't working for me. We need less to-dos. Fewer steps in our routine, less beauty hacks, less of the never ending wellness tips, less pressure to perform, less of everyone telling us what we should be doing with our almost non-existent free time.  Don't you just want to slow the F down? I realized I was chasing an ideal that wasn't even coming from me. It came from impossible standards the wellness world has been perpetuating for the last decade, and I got sucked right into it.  I started wanting something else entirely. Rested. Clear. Comfortable in my body, regardless of the number on the scale. Relaxed. Beautiful. As I was remaking my personal life, I realized Raw Generation needed a makeover too. So that's what we're leaning into. Softer, more intentional. Less noise. More feeling. Feel Beautiful. Everything we do here, from this day forward, lives under these two words.  Not to look a certain way. Not to fix anything. Just to feel good. Less pressure, more of what you've been missing. Nourishment. Rest. Sleep. Quiet. The way you feel after a real deep sleep, or a slow morning, or walking outside on the first warm day of the year. Being forced to slow down taught me that more is rarely the answer.  And I feel better now, at almost 44, than I ever have. There's nothing to buy in this letter. I just wanted you to hear this from me first. We’re changing and we think it’s for the better.  Thank you for being here while we grow into the version of us that has always been here, underneath, waiting to be discovered. Coming up on our 15th year, and I'm so damn glad you're here with us. With love, Jess Co-founder, mom of 2, recovering wellness addict