So you’re looking for a healthy plant-based beverage. Wondering why you should choose a cold-pressed juice instead of another liquefied form of fruits and vegetables? What benefits does raw cold-pressed juice offer beyond just eating solid fruit and vegetables? What’s the difference between the pasteurized juice cartons on grocery store shelves and cold-pressed juice? And what about those higher priced bottles of cold-pressed juice that sit in your grocery store fridge for days or even weeks at a time- what makes them so inferior to raw cold-pressed juices?
Why is drinking fruits and vegetables better than eating them?
Fiber is something that we all need to consume, and while it is very helpful and necessary to maintaining a healthy digestive system, it can be beneficial to take a break from fiber to give your digestive system some respite and allow for a complete reboot of the body. Cold-pressed juices eliminate the fiber from the fruits and vegetables, so your digestive system doesn't have to work as hard to extract all of the nutrients. This means that you have access to significantly higher quantities of nutrients than you would by just eating the fruits and vegetables whole or in blended smoothie form.
Have you ever tried making green juice at home? Then you’ve probably experienced the phenomenon of putting heaps and heaps of leafy greens into your juicer and only having a disappointingly miniscule amount of juice come out the other side. Luckily, we do all of that tedious juicing for you! Juicing is especially good for consuming a lot of leafy green vegetables (spinach, kale, collards, Swiss chard, etc.) which is single-handedly the most important food we can eat (or drink), but the one most lacking in our diets.
The juice of a plant is where all of the vitamins, minerals, antioxidants, and enzymes are found, so when you drink a serving of juice, you’re actually giving your body the nutrition from a massive amount of fruit and vegetables in a concentrated form that you would otherwise have to chew up and eat. With juice, your body is able to easily and effectively absorb all of the nutrients without the detour of digestion.
Why Does Intense Pressure = More Benefits for You?
Not all juice is created equal! So what exactly is meant by the phrase “cold-pressed juice”?
First, let’s talk about what is NOT cold-pressing. Juices that are not cold-pressed are made with a centrifugal juicer, a type of juicer that pulverizes the fruit and vegetables with rapidly spinning blades in order to extract the juice. The downside? This process subjects the juice to heat and excess oxidation which degrade the nutrients and enzymes, diminishing its benefits to you.
On the other hand, the cold-pressing process uses a hydraulic press that exerts extreme pressure to extract every drop of juice from fresh fruits and vegetables without the degrading effects of exposure to oxidizing air or heat. In fact, Raw Generation’s cold-press juicer exerts a whopping 9 tons of pressure on the fruit and vegetables! This incredibly intense pressure allows us to get the absolute maximum amount of nutrition out of the fruit and vegetables and into the bottle for your body to soak it up. Raw cold-pressed juice is a great way to get your full servings of fruits and vegetables for the day if you are on the go or dislike eating raw vegetables on their own. It’s also a fantastic way to cleanse the body while still ensuring that you're getting all of the necessary nutrients. You get a huge dose of nutrients and enzymes from the fruits and vegetables, concentrated into an instantly digestible, super convenient juice.
Why are our “raw” juices so much healthier than the store-bought heated juices?
You know what they say: All good things must come to an end. Fittingly, the pesky thing about raw juice is that it doesn’t last.
Yes, even when refrigerated, raw juice has a very short shelf life of only a couple of days. At Raw Generation, we overcome that short shelf life by flash-freezing our juices at extremely low temperatures immediately after they are produced. Freezing is the only option that effectively preserves and locks in the vitamins, minerals, enzymes, antioxidants, and the flavor, so that when you thaw out and drink your juice, it’s as good as if it was just made minutes ago. Frozen raw juices can be stored for up to 6 months without degrading the flavor or nutrition. Once thawed, they taste as if they were just made and all of the raw nutrition is intact.
But MOST commercial juice brands use preservation methods that do not maintain the nutritional integrity of the juice. One of the most common of these preservation methods is pasteurization or gentle pasteurization. Pasteurization and gentle pasteurization both apply varying degrees of high heat for varying lengths of time and destroy most vitamin content, all enzyme activity, and destroy the flavor. Colors, flavors, and artificial vitamins are put back into the liquid that was once juice. This includes any pasteurized juice that is sold in grocery or convenience stores (orange juice, apple juice, tropical juices, etc). Long story short, pasteurization strips juice of all of its inherent beneficial properties and transforms it into what is essentially artificially fortified sugar water. Doesn’t a raw cold-pressed juice that’s bursting with fresh flavor and pure nutrition sound more appetizing?
What is High Pressure Processing and how does it lessen a juice’s healthiness?
High Pressure Processing (HPP) is another method of juice preservation that many commercial cold-pressed juice companies use to extend shelf life. This method allows juice bottles to survive significantly longer in the refrigerator than when they are 100% raw. HPP is not as detrimental to the nutritional value of the juice as pasteurization, but let’s be clear- it’s not the same thing as raw juice.
Although HPP is a preferred method because it does not totally destroy the vitamins and minerals in the juice, it damages the enzymes that are so beneficial to you. Another effect of HPP is that the taste of the juice is degraded. It just doesn’t taste quite as fresh and flavorful as when it is raw!
So how exactly does High-Pressure Processing work? HPP applies pressure that indirectly raises the temperature and destroys varying degrees of enzyme activity. This process kills potential pathogens, but it also kills phytonutrients, enzymes, and vitamins. HPP is good for the cold-pressed juice company, not as good for you. Even if they say they are raw, the juices are not because raw juice simply does not have enough of a shelf life to be able to sit in a refrigerator for a month. Juice companies continue to propagate the myth that HPP'd is the same as raw as a way to prolong shelf life so companies can distribute their product to retailers and make more money. Shady, if you ask us.
So why drink RAW cold-pressed juice over other alternatives?
When juice is 100% raw, it retains enzymes that your body needs. Enzymes are the workers in our bodies. They transport nutrients, repair tissues, get rid of toxins, and much more. Without enzymes, our bodies have to work really hard to detoxify and repair- this is why we as humans "breakdown" prematurely. Fresh, raw juices are packed with active enzymes that will help you look and feel better quickly. These enzymes are completely destroyed by the heat of pasteurization and the process of HPP.
There’s a reason why so many people report incredible transformative benefits when they switch to a raw diet or begin incorporating a large proportion of raw foods into their diet. When your body is loaded with raw nutrition, you feel vibrantly more alive! Raw juice is what you need when you are trying to lose weight, need more energy, want to have clearer skin, and want to look and feel your best from the inside out.