Our Story

 

After losing both grandmothers to cancer within six months of each other, Jessica Rosen made a promise – she would do everything she could to educate herself so she and her loved ones could lead long and healthy lives. She began researching the role foods play in a person’s health, including how what you eat affects your weight.

While studying at the Institute for Integrative Nutrition Jess personally tested different ways of eating and found that a diet emphasizing raw foods, and more specifically raw juice, was the key to a healthier body. Jess realized that what you eat determines 80-90% of your success in matters of health, including losing weight. Weight loss is a major component, not only of how you feel about yourself, but how healthy you are.

Jess partnered with her father Bill and created Raw Generation with the goal of making healthy convenient. Raw Generation's cleanses, juice, and smoothies were designed for people who want to lose weight in a healthy way without counting calories, keeping track of points, or spending hours in the kitchen. Using whole fruits, vegetables, nuts, seeds, and spices, without any preservatives, chemicals, and artificial ingredients is the best way for anyone to lose weight, have more energy, feel better, and be healthier.